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TikTok introduced online hub Support Black Businesses as a place where Black entrepreneurs can learn about the video creation platform’s ongoing partnerships and initiatives to help drive awareness, support and patronage of their businesses, as well as in-application campaign #ShopBlack.
Support Black Businesses builds upon previous efforts by TikTok to promote inclusivity in entrepreneurship, including its commitment this summer to grant $500,000 to the Accion Opportunity Fund to provide relief to Black small business owners impacted by the pandemic.
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