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TikTok is entering the Octagon.
The video creation platform reached a multiyear partnership with UFC to bring exclusive livestream content to fans globally.
The @UFC account has over 6.3 million followers, making it the platform’s third most followed sports league, since joining in 2019.
Behind-the-scenes footage, post-fight access, prefight access and other engagement with UFC athletes and exclusive content executions will be shared via @UFC, @UFCBrasil, @UFCEurope and @UFCRussia.
UFC said it will dedicate resources at its headquarters in Las Vegas to the initiative with TikTok, working directly with the platform’s team.
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