TikTok to Roll Out In-App Prompts Reminding People to Take Screen Time Breaks

A new dashboard provides data on how much time they are spending on the app

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

TikTok will roll out a tool in the coming weeks that lets people control how much time they spend on the video-creation application in a single session and enables regular screen time breaks.

In-app prompts will remind users to take a break after a certain amount of uninterrupted screen time that they can choose.

The new feature will join TikTok’s existing daily screen time management option.

The app is also introducing a new screen time dashboard to provide data on how much time people are spending on TikTok, including daily time spent, number of times they opened the app and a breakdown of daytime and nighttime usage.

Users

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in