TikTok Tips Its Hat to Brands That Inspired It in 2020

It celebrated the campaigns that followed its ‘Don't Make Ads, Make TikToks’ mantra

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TikTok followed up its Year on TikTok: Top 100 list of the year’s top creators, memes, music, videos and voices of change, revealed last week, with another year-end review focused specifically on brands on its platform.

The video creation platform said in a blog post Wednesday, “The creativity behind the brands of 2020 that moved us in all the best ways has become a central part of the entertaining, inspiring and connected TikTok experience. Whether they were starting trends, connecting communities or bringing awareness to critical public service initiatives, we’re thrilled to celebrate the unique brand campaigns that embody our creative ethos: ‘Don’t

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