TikTok Takes Steps to Avoid Too Many Videos on One Topic in Its For You Feed

Some content may be safe for one video but problematic when viewed in clusters

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Variety is the spice of life, and TikTok is taking steps to ensure that variety exists in its users’ For You feeds.

The company explained in a blog post, “Our community tells us they love finding creators they wouldn’t have known to follow, or learning about a new interest because it was recommended to them, along with enjoying content that already matches their taste. However, certain kinds of videos can sometimes inadvertently reinforce a negative personal experience for some viewers, like if someone who’s recently ended a relationship comes across a breakup video.

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