Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
TikTok provided more details on special guests at its TikTok Tailgate at Raymond James Stadium in Tampa, Fla., prior to Super Bowl 2021, along with a look at some of the Big Game campaigns brands are running on its platform.
Grammy Award-nominated pop superstar Miley Cyrus will headline the TikTok Tailgate, which starts at 2:30 p.m. ET/11:30 a.m. ET Feb. 7. Kickoff is set for 6:30 p.m. ET.
The live event was created exclusively for the 7,500 vaccinated health care heroes who will be the National Football League’s guests at the game.
Steve Harvey and MJ
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