Sports Marketing

TikTok Reaches First U.S. Soccer Deal, a Multiyear Pact With the Portland Timbers, Thorns FC

The MLS and NWSL clubs will feature the video creation platform’s logo on their jerseys

Timbers midfielder Eryk Williamson shows off the new kit Portland Timbers/TikTok

By David Cohen

February 23, 2021

TikTok is getting its kicks in Oregon, reaching a multiyear partnership with Major League Soccer’s Portland Timbers and the National Women’s Soccer League’s Portland Thorns FC.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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