Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
TikTok is getting its kicks in Oregon, reaching a multiyear partnership with Major League Soccer’s Portland Timbers and the National Women’s Soccer League’s Portland Thorns FC.
The pact marks TikTok’s first with a soccer organization in the U.S., and the TikTok logo will appear on the right sleeve of kits for both clubs worn in-game and on authentic jerseys and other merchandise for supporters.

The two clubs started up official TikTok accounts, and their 2021 jerseys, complete with the video creation platform’s logo, will be revealed exclusively Tuesday on @timbersfc and @thornsfc, respectively.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in