TikTok Opens Applications for Third Cohort of Support Black Businesses Initiative

This year's partners include Shopify and Black Girl Ventures

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Social video platform TikTok began accepting applications Monday for its third round of Support Black Businesses program in celebration of Black Business Month.

The program started in 2020 to amplify Black voices on the platform through exclusive networking opportunities, resources and benefits via TikTok. The package includes free ad credits for participating business’ campaigns, coaching from TikTok advisors and small business creators, and opportunities for winners’ businesses to be featured across the platform.

“The TikTok Support Black Businesses Program has had a significant impact on our businesses,” Love You Cookie CEO and 2021 participant Sahr Brima said.

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