Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served competitors, such as Facebook, according to the Financial Times.
Approximately 190 of the content moderators hired since January 2021 have previously held contracting jobs through companies like Accenture, Covalen and Cpl, according to the FT analysis.
“TikTok is paying attention,” founder of independent consulting firm Proof Nathan Woodman told Adweek, noting that while there is mounting pressure from EU regulators, TikTok is taking responsibility for its content; something Facebook has shied away from doing.
TikTok increasingly knows that safe and suitable content on its platform is more appealing for advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in