TikTok Details Plans for Latinx and Hispanic Heritage Month

TikTok is moving full speed ahead with its celebration of Latinx and Hispanic Heritage Month. The video creation platform wrote in a blog post, “Latinx Heritage Month traditionally honors the cultures and contributions of Latinx Americans and celebrates the rich heritage of all Latin American countries. On TikTok, during this month and all year long, we honor and pay tribute to the history, culture and accomplishments of the Latinx community. Whether it's connecting with their culture, breaking down stereotypes, creating inspiring content or sharing everyday family life, Latinx creators on TikTok are bringing joy to people across the country.” TikTok said the use of hashtags such as #Comida, #Familia, #FamiliaLatina, #Hispanic, #Latina and #Latino has grown 185% since last year’s Latinx Heritage Month. A new set of stickers features images of food, phrases and traditions to help celebrate the breadth and depth of Latinx culture. TikTok will look to build on the success of its TikTok for Black Creatives incubator program, teaming up with Macro on TikTok Latinx Creatives, for which 150 Latinx creatives will be chosen to participate in a 10-week program starting in October, where they will receive career building opportunities and mentorship. J Balvin kicked off TikTok’s Latinx Heritage celebration with a live performance this past Sunday, and the platform will continue with curated playlists on its music hub throughout the month. In addition, some of this year’s Latinx Trailblazers will guest DJ on TikTok Radio and share their personal playlists. TikTok will host weekly live programming through Oct. 15, and an in-application hub will provide information on that content, along with spotlights of Latinx Trailblazers, playlists and a special section for Latinx businesses. The company will also donate $250,000 to nine organizations supporting causes that are important to the Latinx community, including career development, education and family support. Finally, TikTok partnered with Mitú to name the second cohort of Latinx Trailblazers, calling them “the next-generation of Latinx digital entertainment leaders, nominated by the community for their creativity, passion and authentic spirit.” They are: @bry.hm (Brooklyn, N.Y.): Bryan Hernandez is a first-generation Dominican-American who always had a passion for the arts.@candylover89official (Riverside, Calif.): Angelica Torres, a bilingual content creator who's focused on spreading positivity, was born and raised in Puerto Rico and moved to the U.S. when she was 11, going on to start her own business at 16.@hellotefi (Brooklyn): Tefi was born and raised in Miami and, pop-culture obsessed, Tefi turns the daily happenings in Hollywood into fun and engaging storytelling.@iamsofiabella (Las Vegas): Sofia Bella is a third-grade teacher, cheer coach and content creator.@leogonzall (Los Angeles): Leo Gonzalez creates short video skits based around different characters and situations—everything from news reporters to your average grocery store employee—but he also focuses on his primary character, "Junior."@lexdelvalle (New Jersey): Alexia Del Valle is a 23-year-old Puerto Rican from New Jersey. She recently graduated from college, where she got her start on TikTok by using the app as a creative outlet to express her humor and represent her culture.@jonnym0rales (Wilmington, N.C.): Through his light-hearted and comedic lifestyle videos, Jonny highlights the beauty in bridging cultural diversity, found in the relationships people have with one another.@juixxe (San Diego): Jesús is a first-generation Mexican immigrant and Latino creator who wants to give more to the Latino community through his social media platform.@msnewslady (Washington, D.C.): Jeannette Reyes is a morning anchor at FOX5 in Washington, D.C. The daughter of Dominican immigrants, she is a proud Afro-Latina who uses her platform in both Spanish and English to educate her followers about what it means to be a first-generation American who’s proud of her Latino roots.@nycgaydad (Brooklyn): José Rolón is a single gay Puerto Rican father of three. He’s considered a new voice in the Latinx and LGBTQ+ space, bridging the gap between both cultures while remaining relatable to all families.@saltycocina (Maricopa, Ariz.): Ana is a mother and grandmother who took to TikTok to share her traditional childhood recipes, with the goal of creating a visual cookbook for her children so that she'd always be able to guide them in the kitchen.@thealgorythm (Brooklyn): As an Argentinian immigrant, Agustina utilizes her worldly point of view to provide cultural context to the latest fashion trends while promoting emerging fashion talent (especially Latin American designers).@thejourneyofabravewoman (Plano, Texas): When she was just 20, Peruvian born Marcela Marañon survived a fatal accident that killed her boyfriend and left her paralyzed with a lower leg amputation. She later became the first disabled Latino woman to climb Mt. Kilimanjaro, and is a pioneer in exoskeleton technology.@vanessafpena (Los Angeles): Vane is a queer, Venezuelan nonbinary creator who uses their lighthearted humor to entertain their viewers.@vicblends (Atlanta): Victor Fontanez is a 22-year-old celebrity barber and entrepreneur whose aim is to motivate, inspire and become the next leading positive voice for this generation of entrepreneurs and content creators.

Diversity, Equity and Inclusion

TikTok Details Plans for Latinx and Hispanic Heritage Month

The video creation platform named its second cohort of Latinx Trailblazers

David Cohen

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David Cohen