Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
TikTok introduced its first-ever augmented reality effect powered by the LiDAR scanner on Apple’s iPhone 12 Pro and iPhone 12 Pro Max.
LiDAR stands for light detection and ranging.
The effect provides users of the video creation application with a New Year’s Eve-type experience, counting down from five before filling the room where the user is located with AR-generated confetti and a floating 2021.
TikTok said in a tweet, “To ring in 2021, we released our first AR effect on the new iPhone 12 Pro using LiDAR technology, which allows us to create effects that interact with your environment—visually bridging the digital and physical worlds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in