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TikTok kicked off a new edition of its Small Gestures initiative for the holiday season.
The video creation platform debuted Small Gestures in April, teaming up with some of its brand partners to enable people to use the feature up to three times apiece to send free small gifts to friends and loved ones and help them through the pandemic.
TikTok and its partners stepped up once again for the holiday season. Participating partners include:
- Prestige beauty brand Benefit
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