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Creators of longer-form content on TikTok may not have to break up their videos into parts anymore, as the platform extended the maximum length of videos to 10 minutes from three.
TikTok started out with 15-second videos before going up to one minute, and the maximum was boosted to three minutes last July.
The 10-minute option will be rolled out worldwide in the weeks ahead, and users will be notified when they receive the update.
A TikTok spokesperson said in an email, “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.
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