TikTok Begins Accepting Applications for Support Black Businesses Cohort No. 2

TikTok is accepting applications for the next cohort of its Support Black Businesses initiative, in partnership with Vimeo. The goal of Support Black Businesses is to provide Black small businesses owners with the critical skills and resources to rebuild and grow stronger, in part by effectively advertising on TikTok and other digital platforms to drive their sales. The Support Black Businesses hub the video creation platform debuted last November enables Black entrepreneurs to learn more about TikTok’s ongoing initiatives and partnerships that can help them drive awareness, patronage and support for their businesses. TikTok also donated $500,000 to the Accion Opportunity Fund last June to provide relief to Black small business owners impacted by Covid-19. Businesses chosen to participate in the program will receive $1,000 in ad credits, roundtables with TikTok creators, full access to Vimeo’s business tier tools and hands-on training, including a video creation workshop co-hosted with Vimeo. Talent x Opportunity (TxO), an accelerator program led by Andreesen Horowitz, is also a partner in Support Black Businesses, unlocking the networks, resources and tools that entrepreneurs need to transform their ideas into thriving enterprises. TikTok executives will dedicate expertise, resources and time to the Support Black Businesses program, including cutting-edge training, in-application creator showcases and marketing opportunities, and entrepreneurs from TxO will also take part in the second cohort. Finalists will be named in July and, in order to apply, businesses must: Have fewer than 100 employees.Be represented via a public facing website.Offer a product or service.Maintain a current social media presence (which does not have to be a TikTok account).Commit to attend at least 75% of the programming offered. TikTok head of global marketing Nick Tran, executive sponsor of the company's "BLXCK" employee resource group, said in a statement, "The diversity of our community is what makes TikTok so dynamic and inspiring, and we're committed to supporting and elevating the individuals, businesses and diverse voices who are driving culture, influence and inspiration on the platform. We're energized by the opportunity to partner with TxO and empower game-changing entrepreneurs with the tools and resources to help their businesses thrive on TikTok and beyond." Vimeo chief marketing officer Harris Beber added, "Video is the most engaging medium available to businesses large and small to communicate, collaborate and connect. What we have learned from the pandemic is that using video for your business is no longer a nice to have, it's a need to have. We're proud to partner with TikTok on Support Black Businesses by providing our tools and expertise to help the participants harness the power of video to build their businesses. Vimeo is committed to supporting a diverse and thriving community." And Andreesen Horowitz partner Nait Jones, who oversees TxO, said, “TikTok is a vital platform for creators and consumer brands trying to reach new audiences. We are thrilled to welcome TikTok as a strategic partner on this journey, and we look forward to collaborating with them on all the essential work they're doing to support entrepreneurs."

Diversity, Equity and Inclusion

TikTok Begins Accepting Applications for Support Black Businesses Cohort No. 2

The video creation platform is teaming up with Vimeo, Andreesen Horowitz’s TxO

David Cohen

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