TikTok, ATTN: Reveal Year-Long Content Partnership

The media company will run the @TikTokForGood account

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

TikTok turned over control of its @TikTokForGood account to ATTN:, the media company that bridges entertainment with topical issues, as part of a year-long content partnership revealed Wednesday.

ATTN: will manage editorial programming, livestreams and video production for @TikTokForGood, powering content aimed at promoting learning and boosting awareness of topics including animal welfare, environmentalism and heartwarming humanity.

@tiktokforgood

Happy National Pet Day! @greatergoodcharities #PetsOnTikTok #TikTokForGood

♬ Curiosity – Danilo Stankovic

@tiktokforgood

Have you checked on your ocean lately? #TikTokForGood

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in