TikTok Answers the Question, ‘Why Am I Seeing This Video?’

The platform is rolling out a way to bring more clarity to its For You feed

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TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed.

Users can go to the share panel on a video in the For You feed and tap “Why this video,” which will bring up reasons why that particular piece of content was recommended for them.

Those reasons may include:

  • User interactions, such as content they watch, like or share; comments they post; or searches
  • Accounts they follow or suggested accounts
  • Content posted recently in their region
  • Popular content in their region


TikTok said in a blog post Tuesday, “TikTok For You feeds enable people to discover an incredible diversity of ideas, creators, products and entertainment.



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