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TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed.
Users can go to the share panel on a video in the For You feed and tap “Why this video,” which will bring up reasons why that particular piece of content was recommended for them.
Those reasons may include:
- User interactions, such as content they watch, like or share; comments they post; or searches
- Accounts they follow or suggested accounts
- Content posted recently in their region
- Popular content in their region
TikTok said in a blog post Tuesday, “TikTok For You feeds enable people to discover an incredible diversity of ideas, creators, products and entertainment.
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