Through Group Black, P&G Pledges Nine-Figure Advertising Buy in Black-Owned Media

The collective aims to deploy $500 million by the end of the year

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Group Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics.

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