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When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during quarantine and maybe find a few people to appreciate her work. Wells soon rolled out “Making Epic Commercials for Random Objects,” a series of fake ads that made even the most mundane products seem desirable.
Wells launched her TikTok experiment to find out what’s more important to making a product video go viral: the quality of the product itself or the video’s high production quality.
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