This TikTok Creator Is Famous for Making Fake Ads. Now Brands Are Hiring Her.

Grace Wells signed with creative production company Tool of North America in April


When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during quarantine and maybe find a few people to appreciate her work. Wells soon rolled out “Making Epic Commercials for Random Objects,” a series of fake ads that made even the most mundane products seem desirable.

Wells launched her TikTok experiment to find out what’s more important to making a product video go viral: the quality of the product itself or the video’s high production quality.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in