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When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events and Covid-19 compliant drive-ins for the past eight months.
Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the OnePlus 8T+ 5G device in November. Instead, the brands staged a scavenger hunt that fans could experience digitally.
The brands partnered with experiential marketing agency The Bait Shoppe to produce the One Plus Go Farther scavenger hunt, which tasked fans with finding three real OnePlus pop-up stores hidden in remote locations in the U.S.,
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