This Nonprofit Aims to Inspire Radical Climate Action—and Normalize Getting Arrested for It

A NASA climate scientist and an ad industry creative teamed up to counter Big Oil’s messaging

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It’s just that polluters have shaped the dominant narrative.

That’s why Kalmus, a climate scientist at NASA, teamed up with Harold Moss, founder of animation and production studio FlickerLab, to create the nonprofit Climate Ad Project in 2020.

The group aims to take the climate narrative back from fossil fuel companies, combining humor and climate science with a goal of inspiring a billion people to activism.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.