‘This is About Thought Leadership:’ How Washington Post Live Found Staying Power

The interview series encapsulates the appeal of virtual events: Scale with low overhead

Washington Post Live produced 350 videos in 2020, which averaged 175,000 views each,
Publishers are tentatively planning to host in-person events in September, but many will be keeping some of the virtual components. The Washington Post, Getty Images

Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-person events.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.