'This is About Thought Leadership:' How Washington Post Live Found Staying Power

The interview series encapsulates the appeal of virtual events: Scale with low overhead


Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-person events.

The 22-person Washington Post Live team now produces between 8-10 programs per week, featuring longform interviews that regularly exceed 30 minutes in runtime. The series features conversations with lawmakers, artists, business executives and other influential figures, discussing subjects such as race, energy consumption, policy and the economic response to Covid-19.

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