TheSkimm Launches the Second Iteration of Virtual Course Series, SkimmU

The program is the latest push from the company to expand beyond newsletters

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Independent media company theSkimm announced Tuesday morning the return of its virtual event program SkimmU, the latest effort from the publisher to expand its editorial offering beyond newsletters.

The free, virtual series—called SkimmU Well—will run weekly for four weeks beginning Feb. 23. Each course will tackle a theme related to wellness, including mental health, nutrition, sleep and financial literacy and consist of a 25-minute class followed by a panel discussion and audience Q&A.  

In March 2021, 77,000 people signed up to attend the inaugural SkimmU and the publisher hopes to surpass those numbers this year, said Jodi Patkin, svp of brand marketing at theSkimm.

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