TheSkimm Has Signed Up 50,000 to Its Virtual Financial Literacy Program

Financial service company Fidelity Investments is sponsoring the seminars

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Female-focused publisher theSkimm has seen an increased demand for its virtual learning courses.

Since Feb. 25, 50,000 participants have registered for the free seminars, the first of which airs live on March 25 at 8 p.m. ET.

These finance-focused seminars, run under the name SkimmU, are each 45 minutes long and will be interactive with question-and-answer sessions, networking opportunities and quizzes.

The publisher, which started as a newsletter in 2012, had a rocky year. Like many companies heavily reliant on advertising, it felt the sharp edges of the pandemic and had to lay off 20% of its staff last May.

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