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A quick Google search of the term “women in leadership” brings up endless variations of this image: a woman wearing a blazer with her arms crossed or hands on her hips and a smile on her face.
When Rebecca Swift, global head of creative insights at Getty Images, first entered photography in the ’90s, that stereotypical image was all she saw because “when females were presented as leaders, they emulated the male leader.”
But nearly three decades later, women leadership has taken on a new look and management style.
“That kind of single person standing alone with no one around them visually doesn’t work anymore, because I don’t think there are many female leaders who would ever say that it was their singular activity and the things that they did that have gotten them to where they are,” Swift said.