There’s More to Media Than the Metaverse

With an aging population, advertisers shouldn't get distracted by virtual worlds alone

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Marketers need to remember: The metaverse may be the loudest stage at the festival, but it’s not the only band playing.