The Weeknd Surges on Spotify Following Super Bowl Halftime Show

Tracks that were featured in Big Game ads also saw significant streaming gains

Kansas City fans drove up streams of Chiefs anthem 'Red Kingdom' by Tech N9ne by over 260% on game day stockcam/iStock

Headlining the halftime show at Super Bowl 2021 certainly didn’t hurt The Weeknd on Spotify. David Cohen is editor of Adweek's Social Pro Daily.