The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era

New in-house tool Signal taps first-party data for the publisher's network

The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities to ensure more accurate ad delivery.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"media"}