The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era

New in-house tool Signal taps first-party data for the publisher's network

iStock, The Washington Post

The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities to ensure more accurate ad delivery.

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.