The Time Is Now for Publishers to Get Granular
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
There was an interesting panel of media executives this week titled “Are Legacy Media Going the Way of the 8-Track.” These discussions serve many purposes and are a necessary but sometimes tedious step in our transformation from what we were to what we will become. It is sometimes difficult, when you are in the trenches, to recognize that the war has moved on. This is the latest metaphor I have devised to explain our situation, which is something akin to army-speak, where the generals are always preparing to re-fight the last war.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in