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The Taunton Press Talks Content Optimization At Act 4

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By Linda Ruth

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“We can’t afford to pay for content if it’s going to be a one-time use,” said Jay Annis, VP of The Taunton Press, at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

We were gathered to hear the ideas of the best and brightest of publishing professionals in a three-day workshop put together by Mr. Magazine himself, Samir Husni. Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers.

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Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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