The Sweet Smell of Success

Charles Duhigg, author of “The Power of Habit” and a keynote speaker at our September Publishing Business Virtual Conference & Expo, has studied and written extensively about the consumer products industry and its methods of researching and introducing new products. Through Duhigg, many of us have learned the story of the invention of Febreze®, and about the many hours researchers spent observing consumers cleaning their homes in order to manufacture a product buyers would actually use.

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