Publishing News

Chicken Little and the iPad

Headshot of Ron Matejko
By Ron Matejko

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Anticipation, excitement, fear, frustration; publishers have experienced all of these emotions and more during the year since Apple released its wildly popular iPad tablet computer. Change is coming at a rapid pace. Most of us agree there is a new opportunity right in front of us, yet we haven’t figured out the best way to grasp it. The answers will come. We just need to be patient and let digital publishing continue to evolve, while ignoring the naysayers who are already writing it off.

Toward the end of 2010, a whopping eight months after the release of the iPad, a flood of stories declared the failure of publishing on the iPad, based on supposed soft sales figures.

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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