The Rise of Virtual Influencers and Their Role in the Metaverse

Marketers have the ability to innovate in ways that were never before possible

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life social interaction. And while it’s still new and evolving, we cannot ignore its potential to disrupt our daily lives.