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By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life social interaction. And while it’s still new and evolving, we cannot ignore its potential to disrupt our daily lives.
A perfect example of this is the rising trend of virtual influencers. Fictional characters on social media present a massive opportunity. Though several brands have partnered with virtual influencers and even created their own, it is safe to say this trend will expand even more this year as brands experiment in the metaverse.