Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As the media and technology landscape rapidly transforms, measurement struggles to keep up. With the evolving consumer cross-platform journey, advertisers are forced to rethink a system of tabulating their audiences by tapping into viewing behavioral shifts that favor mobile and streaming services.
Andrea Zapata, executive vice president of Research, Data, and Insights at WarnerMedia, and Kelly Abcarian, executive vice president of Measurement and Impact at NBCUniversal Advertising and Partnerships, stopped by Adweek’s Mediaweek to address current trends and best practices for navigating a new measurement ecosystem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in