The Price is Right … or is It Wrong?
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When CNET announced that it bought FindArticles.com from LookSmart, the first thing that crossed my mind was the The New York Times Company’s $410 million acquisition of About.com from Primedia three years ago. The Times’ deal added About.com’s 22 million monthly users, boat-loads of original content, and expanded the company’s online advertising inventory despite that About.com had “only” $40 million in revenue a year earlier.
The Times now says its About Group continues to be the company’s biggest revenue gainer with a recent report of ad revenues increasing around 40 percent in one month, which includes other Web sites in the group like ConsumerSearch.com,
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