Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As consumers become more concerned about their privacy and what brands are doing with their data, first-party data is playing a pivotal role as we prepare to enter a cookieless future. Leading publishers from The Washington Post, Quartz, and Bloomberg joined Adweek’s Mediaweek to discuss how they’re leveraging first-party data to build and monetize audiences.
Preparing for cookieless advertising
The era of the third-party cookie is coming to a close.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in