The New Yorker Festival Generates Its Second-Highest Revenue Ever

A musical performance and Q&A with Dave Grohl cost $90 per person

In its second year in a hybrid format, The New Yorker Festival generated its second-highest revenue ever. This trailed only its 2019 event, which was the 20th anniversary of the festival and attracted 20,000 in-person attendees. This success points to the future validity of hybrid events for publishers, despite some of the difficulties in the virtual format.