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The New York Times is edging closer to its goal of 10 million subscriptions by 2025, according to its second-quarter earnings call. But while it drew in its lowest quarterly increase in subscriber numbers, there’s a silver lining since its overall subscriber revenue is growing.
While 8 million subscriptions is an emotional number, it only added 142,000 new digital subscriptions in the three-month period— its lowest since 2018—and nearly half from non-news products like Cooking and Games.
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