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The New Reality of the Magazine Business

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

I’m beyond telling you that we live in exciting times and that change is inevitable. Digital newsstands are here, digital magazines are here, and they are here to stay. Concurrent with that thought is that successful printed products of the future will most likely be for the affluent—and deservedly so.

Everyone still seems to be looking for new business models when these models have been right in front of you the whole time. Create a product worth buying and people will pay for it.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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