Why the Metaverse Will Reshape Digital Marketing for Decades to Come

Merging of the physical and digital worlds holds endless possibilities for brands

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you’d find one common principle: that first-mover advantage pays off handsomely for the businesses who master new, paradigm-shaking channels early.

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