The Lure of the iPad

Here is an interesting observation and a modern-age publishing dilemma. Due to print publishing’s vagaries and analog necessities, this article was due to my editor four to five weeks before it would be released in Publishing Executive‘s print and electronic editions. I was asked to write about what publishers should be considering regarding the iPad.

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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The Lure of the iPad

Bob Sacks

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Bob Sacks