The Information Launches Newsletters to 'Super-Serve' Readers and Deeply Report on Niche Areas

The tech publisher's newsletter open rates fall between 30% to 40%

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While tech publisher The Information has stirred up press for two newsletter launches this week, subscribers can revel in the fact that it also plans to debut “a few dozen more” newsletters on niche topics in the coming months.

The San Francisco-based tech outlet now has a total number of five newsletter offerings ranging from a weekday briefing on tech developments to a Saturday morning dispatch on Silicon Valley from the site’s founder, Jessica Lessin. The newsletter expansions include two brand-new products: Reality Check and China Newsletter, which join previous newsletters The Information AM, The Briefing and The Takeaway, according to Lessin.

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