The Information Amps Up Creator Economy Coverage Spurred by Demand

Reporting on the subject has generated multiple six-figure lines of revenue

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The creator economy has made millionaires out of ordinary people, and it could do the same for the publishers that cover it.

The Information launched its creator economy newsletter in April, covering the tech companies and people working in the creator economy, from Clubhouse to investors to Patreon, to gauge reader interest in the nascent tech sector. Now, demand for that newsletter has led the publisher to expand its coverage of the subject.

On Monday The Information released an updated version of its proprietary Creator Economy Database, which contains subscribers-only information on more than 100 creator-centric startups, and today it is hosting its first-ever virtual Creator Economy Summit.

Coverage of the creator economy, including topics like its hottest entrants and history of skewed payouts, has generated a six-figure subscription revenue for The Information, said general manager of consumer business Sam Rosen. The



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