The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets

Humans enjoy claiming things, which has especially grown during the pandemic

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Nonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.