After the Pandemic, What Does the Future Hold for Events?

Virtual events are ‘here to stay’ as brands look to incorporate in-person offerings

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In the wake of the Covid-19 pandemic, we’ve seen a shift from in-person to virtual events. More recently, we have seen the rise of hybrid events. Although each event brings its own benefits, few believe the limitless audience of a virtual event is worth the in-person trade-off of a live event. Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf joined Adweek’s Elevate: Publishing event to discuss best practices, insights and projections for future events. 

The pandemic’s lasting impact on events 

Coming off a year of 100% virtual events, Financial Times (FT) will have run 320 digital events by mid-December.



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