Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
In the wake of the Covid-19 pandemic, we’ve seen a shift from in-person to virtual events. More recently, we have seen the rise of hybrid events. Although each event brings its own benefits, few believe the limitless audience of a virtual event is worth the in-person trade-off of a live event. Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf joined Adweek’s Elevate: Publishing event to discuss best practices, insights and projections for future events.
The pandemic’s lasting impact on events
Coming off a year of 100% virtual events, Financial Times (FT) will have run 320 digital events by mid-December.