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The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future-proof this side of their businesses.
Nancy Berger, senior vice president, publishing director and chief revenue officer at Cosmopolitan, and Mary Murcko, chief revenue officer at theSkimm, joined Adweek’s media editor Lucinda Southern during Publishing Week to offer their unique commerce perspectives and strategies.
A new chapter of content consumption
Although theSkimm is still in its early days of commerce, Murcko said the publisher is already seeing a ton of engagement as it organically weaves commerce into its content.
“Commerce is something that’s been pretty natural at theSkimm.
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