The 2022 Digital & Tech Hot List: The Future Is Now, Thanks to These Players and Platforms

BeReal, Roblox and Depop are among the brands shaking up the space

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The onward march of tech development has led to some mixed results this year. The continued heralding of Web3 has only some nascent use cases, with Meta’s Quest 2 (our Hottest Gadget) serving as the gateway to more mainstream adoption of the metaverse, and Roblox (Hottest Platform) making more concerted moves to make it marketer-friendly. While the posturing between Elon Musk and Twitter (Hottest Obsession) held our attention for all the wrong reasons, there’s cause to be hopeful for our tech-filled futures.



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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.