2 Ways to Target Ads to Hulu Binge Watchers

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The Super Bowl is a marketer’s dream, but brands that target ads to binge-watching streaming service viewers are also finding captive audiences. Here are two ways they’re doing it.

Hulu created binge-viewing ad formats that present relevant commercials to viewers, such as ads for snacks, as well as ads that appear when viewers pause a program, reports Ad Age on May 1.

Hearing the news, Ownzones entertainment tech CEO Dan Goman told Target Marketing the secret for brands is knowing their audience and customizing the viewing experience to their needs.

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