Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy

The Big Game is usually great advertising for its host city, and Tampa is making the most of it

The 2021 Super Bowl will be Tampa's fifth time hosting the Big Game. Getty Images

When Miami hosted the Super Bowl earlier this year, it was basically guaranteed a four-hour commercial for the city: Every shot that wasn’t football featured its famous palm trees, sandy beaches and pristine blue ocean.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.