Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
When Miami hosted the Super Bowl earlier this year, it was basically guaranteed a four-hour commercial for the city: Every shot that wasn’t football featured its famous palm trees, sandy beaches and pristine blue ocean.
The financial return on investment for hosting the Big Game may still be disputed by economists, but from a tourism and marketing standpoint, it’s an undeniable win to have a city broadcast to 100 million viewers, not to mention its appearances in the media during the weeks leading up to the game.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in